This Paramount World article discusses the, at the time, upcoming film, "The Man Who Shot Liberty Valance," holding several big star names in its cast. The film's story is described in brief, looking to entice viewers with popular themes common in westerns, the large star names, and the characters they play. The film industry in the early 60s was filled with the hit western genre and using big stars to promote a familiar feel to the viewer, so giving the audience faces and themes they know and love helped "The Man Who Shot Liberty Valance" gain a mass chance at success. The success helped Lee Marvin begin his rise to stardom with his role as Liberty Valance in the film.
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